CaregiversDirect® is a management service dedicated to careseekers and professional caregivers who prefer to set up and manage their own direct employment arrangements, rather than rely on an agency or other third-party services and resources.
Through our easy-to-use online platform and 24/7 concierge-level support, careseekers identify and directly employ their own roster of rigorously vetted caregivers, schedule shifts, monitor activities, and automatically process payroll and taxes. They, along with the professional caregivers accepted onto our platform also receive personalized support for streamlining communications, managing relationships, and handling transitions.
All of the resources and support we offer are designed to foster dignity and control for everyone involved in the caregiving experience—going well beyond matchmaking to deliver Personalized Private Caregiving Solutions® for a wide range of issues that commonly surface throughout the caregiving journey.
While our current operations are specifically focused on the Los Angeles County region, we are actively exploring opportunities to expand to other markets throughout the U.S.
HOW WE GOT STARTED
The company was founded by Joshua and Lisa Greer — a dynamic husband and wife team who've gained significant acclaim for their entrepreneurship and civic contributions.
When the Greers found themselves in need of care for an aging parent, they were disappointed by their options. Traditional brick-and-mortar caregiving agencies lacked the flexibility they needed, while referral-based services and online companies failed to provide screening and follow-on support.
The big revelation for Joshua and Lisa was the understanding that caregiving is so much more than matchmaking. It's about creating a relationship based on trust and support. More importantly, it's one of the most intimate and complex relationships a person will experience over the course of his or her life.
CaregiversDirect is an entirely new approach to caregiving. It's one that puts the recipient 100% in charge — while also being 100% supported — and is anchored by relationships built on trust, dignity, and peace of mind for all involved.
What We Stand For
CaregiversDirect's mission is to deliver personalized private caregiving solutions to clients and their loved ones. That means:
- Going beyond matching—we have a 360-degree focus, from selection and hiring to scheduling, payment/tax processing, and care plan management
- Going beyond eldercare—we address the needs of all age groups with both short- and long-term solutions
- Going beyond the home—our caregivers can also provide care at a relative's home, an assisted living facility, or while traveling
- Going beyond the existing caregiver pool—we attract and provide access to training to individuals from various service sectors to expand our pool of caregivers committed to making an impact through their work
- Going beyond solving a "task"—we see caregiving as a complex relationship among all involved parties; care is about more than just making a match
These promises are reinforced by CaregiversDirect being a Public Benefit Corporation. This means that the company’s value will not only be measured by financial success, but also by the positive impact we make through every aspect of how we conduct business.
JOSHUA GREER, Chairman & CEO
Joshua Greer has been identifying new technologies and turning them into profitable products and businesses for over 25 years. Formerly as co-founder and president of RealD, his ability to recognize early technology and market trends while quickly generating and locking up critical intellectual property allowed the company to become the industry leader in 3D technology across cinema, consumer electronics, and medical applications. Joshua is a frequent speaker on technology and business and is involved with a number of medical initiatives at Cedars-Sinai, Children's Hospital and 11Health. He is a 2011 Henry Crown Fellow of the Aspen Institute and a member of the Aspen Global Leadership Network.
STEVEN RAFT, COO/CFO
Steven Raft is an award-winning operations and finance executive with over 20 years of C-level experience. He was most recently the COO and CFO for Alfred Music, the world’s second largest print music publisher where he spearheaded a $50 million recapitalization. Before that, he was the COO/CFO for 2 Los Angeles area real estate development and construction companies where he arranged over $275 million of financing, and the CFO of Cerwin-Vega, the world-renowned Academy Award-winning loudspeaker manufacturer. In 2015, Steven was the recipient of the San Fernando Valley Business Journal’s CFO of Year Award after being a finalist in three separate years, and was a finalist for the 2013 Los Angeles Business Journal CFO of the Year Award. He holds a B.Sc in Accounting and was a practicing CPA from 1985 to 1997.
SCOTT BLAU, CTO
Scott Blau has been delivering practical and pragmatic technology solutions across the healthcare delivery continuum for nearly twenty years. He has solved business problems that have made innovation real, executed value-based care strategies, and implemented technology to improve the healthcare experience using his operational, healthcare, and technology expertise. Scott joined CaregiversDirect from Status Go, a Salesforce implementation partner he founded in 2013 to bring technology tools to healthcare provider organizations around the country.
DAVID ROTH, Co-CMO / Strategy
David Roth has more than 30 years experience in brand-building and new venture creation as both a senior adviser and an entrepreneur, across a broad spectrum of industries. Since 2007, as managing director of the "brand staging" firm, Get Stirred Up, he has provided brand strategy services to founders/CEOs of established, profitable mid-sized companies or high-profile emerging growth ventures. Earlier, David was co-founder and CEO of the PepsiCo-backed Cereality Cereal Bar & Cafe restaurant franchise (acquired in 2007). Previously, he was founder/president of Custom Marketing Partners, an associate publisher at Random House, a business development consultant to The New York Times and Time-Life, the founder/ publisher of Palate and Spirit, and a communications specialist at Bank of America and Wells Fargo Bank. He holds an M.Ed. from Harvard University.
RICK BACHER, Co-CMO / Design
Rick Bacher has more than 25 years experience as a graphic designer and art director, most recently as creative director of the "brand staging" firm, Get Stirred Up. His portfolio showcases award-winning corporate identities, packaging, marketing collateral and new product designs for a broad range of brands, including the PepsiCo-backed Cereality Cereal Bar & Cafe, which he co-founded and served as Chief Creative Officer. After receiving his BFA from York University in Toronto, he was senior designer at Nortel Networks; art director for The James Beard Foundation in New York; and creative director at Custom Marketing Partners.
KATIE NATHAN, General Manager
Katie Nathan leads day-to-day operations for CaregiversDirect. As a founding team member, she leveraged her proven creative operations leadership to imagine and implement the company's new approach to the home health care industry and has established herself as an advocate for improving the caregiving process. Katie has previously held positions in creative development for a range of production companies where she worked in partnership with multinational Fortune 500 companies including AT&T, Sprint, and Volkswagen on branded content campaigns.
TRINA DUKE, Director of Life Care Solutions
Trina Duke is an experienced geriatric care manager and specialist in aging. Her fields of expertise include a wide range of aging services organizations, including independent and corporate care management, in-home care agencies, senior housing referral, non-profit senior residential program evaluation, and Alzheimer’s clinical trials. In her work with older adults and their families, Trina is highly skilled in assessment, planning and problem solving, and identification and coordination of community-based resources. She approaches her work with compassion and empathy and a dedication to client-centered care, family education and coaching, and providing caregivers with the tools, resources, and support they require to provide the highest level of care to clients. She holds a Master’s of Science degree from the Davis School of Gerontology at USC.